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Learn about the difference between the product centric and customer centric approach to our organisation design. Understand how important the value of your customer portfolio is to your future success. As well as the case story that formed the principles of Profit by Design.
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Written by Stacey Barr, the creator of the PuMP methodology and two published books. The paper discusses the worst problem that organisations have with performance measurement and the struggles most have with KPIs, including the eight bad habits. Also a description of the eight steps of PuMP, a deliberate measurement process and a case study showing a 40-x-ROI.
17 pages, 3500 words
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