Profit by Design Book
$25.91 inc. GST
The world has completely changed in the last 10-15 years. The digitization and accessibility of information has completely changed how customers behave. We are in the age of the customer and an experience economy. No longer can business leaders and managers rely on the ‘tried and true’ product centric business models that originated in the dawn of the industrial revolution. Today, savvy business leaders have worked out that it is the configuration of the customer portfolio that drives long-term, profitable growth for the business, not products.
Profit by Design provides a unique perspective on how organisations can deliberately shape the value of their customer portfolio.
Profit by Design delivers key insights and a step by step approach for leaders and managers of organisations of all types and sizes.