Profit By Design: Applying the Architecture for Customer Engagement Workshop
Leverage from the power of customer spend dynamics and advocacy to ensure a profitable customer portfolio for your business.
Most leaders of businesses and start-ups put a lot of effort into developing their idea, building a team and/or attracting partners and investors. You have probably already developed an understanding of value propositions and target customer segments. But when the time comes, it's always: "how do we get more leads... and sell as hard as you can..!"
We put effort and insight into the design of the product and service offering. We sweat over the design of the business model. Profit by Design, ensures we put effort into how we attract and keep the awesome customers we want. The customers that our value will resonate with the most, so they spend more and become advocates of what we do.
Businesses develop customer portfolios that, typically follow the 80/20 rule - 20-percent of customers contribute around 80-percent of the profit. Which means 80-percent of the effort we put in to attracting and serving customers does not contribute to profit. It may contribute to revenue but the goal has to be, that we have a profitable enterprise - so we can keep doing what we do - whether it is a large organisation, small-to-medium sized business or a not-for-profit.
What you will get from this workshop:
- How customer spend and promoter behaviour impacts profit
- A clear understanding of the common pitfalls managers and entrepreneurs experience with sales
- How customer portfolios can be designed for maximum profit potential
- How to identify your awesome customer groups - that ones in the sweet spot of the Two-Way Value Exchange
- Develop your value propositions (Level 1 and Level 2) that will increase resonance and engagement with your awesome customers
- Practical application of the Architecture for the Customer Engagement: the Conversation that Attracts and Keeps your Awesome Customer
- How innovation adoption affects the success of your customer acquisition tactics
- Apply your company values and ethics to how customers buy and promote
- How your customer makes decisions and buys
- The ideal methods to apply to your selling activity
- Implementation of your Architecture for Customer Engagement.
- The 150+ page A4 Workbook.