Jack and I ran a workshop style event at Little Tokyo Two at Spring Hill. “How to find your awesome customer“, the workshop demonstrated how to profile, define and find your most profitable, low maintenance customer.
An enthusiastic group of entrepreneurs and curious business people turned up who, didn’t deeply understand their ideal customer just yet, were a bit frustrated with unappreciative customers and can’t seem to meet the right type of customer to work with, and those looking to grow their business profitably.
We started with the principles behind Profit by Design and then got into all the characteristics for defining their awesome customers. Typically, we profile customers based on a standard set of demographics and personas. However, customers buy emotionally and then use rational information to justify the decision. So we need to ensure that the emotional behaviour displayed by the customer is part of the ‘awesome customer’ definition. Additionally, it is more about their behaviours than the standard segmentation approaches.
The evening was huge- went for well over two-hours..! The group was deeply engaged, they worked on the templates to define their awesome customers with gusto and had heaps of questions and discussion.
Jack was kind enough to provide a testimonial, and also interviewed me for The Push Podcast.
I have been in the audience of events Mark presented at numerous times. I was so impressed that I have since invited him to speak at my own events. Mark is an engaging, knowledgeable speaker who sparks ‘ah-hah moments’ throughout his presentations. Highly recommended.
Jack Ferguson, Entrepreneur, Podcaster and Founder of The Push