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Learn about the difference between the product centric and customer centric approach to our organisation design. Understand how important the value of your customer portfolio is to your future success. As well as the case story that formed the principles of Profit by Design.
Your Customer Strategy is a re-articulation of your Business Strategy, but in the context of the customer. Recognising that the realisation of the goals in your business strategy will come from changes within your customer portfolio. Such as: a decrease in the portion of lower value customers; increases in the portion of higher value; changes […]
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