Insights from Steve Baxter, investor, entrepreneur and Shark Tank personality on startups and entrepreneurship. Sales and investors may be good, but your best investors are your early customers. Recently I had the pleasure (with 100 others) to have a “Fireside Chat” with Queensland entrepreneur and investor Steve Baxter (and channel 10’s Shark Tank). Speaking at […]
READ MOREThe New Path to Profitability and Engagement
Customer centricity bring enormous benefits to organisations. Apply the customer centric business approach, use the five key tenets and the nine imperatives for leaders to drive greater levels of success for all types of organisations. This success is then seen in increased profitability and engagement with customers and employees. Customer Centricity is […]
READ MOREThe Five Tenets of the Customer Centric Approach to Business
There is a lot of hype about customer centricity. Customer centricity is not something we can just bolt-on to old business models. The benefits of the customer centric approach are real. However, we do need to reorient our thinking. Let’s start with the Five Tenets of the Customer Centric approach to Business. The customer […]
READ MOREThe Nine Imperatives for Leaders
Being customer centric is often cited by business leaders as a goal. However, customer centric leaders need to do more than talk. It requires leadership that is based on the principles of the customer centric approach to business, and then on the imperatives for leaders that these principles demand. The companion post, the Five Tenets […]
READ MOREYour targets are hurting your customers – lessons from Wells Fargo and Youi
The issue of how we use sales targets and KPIs has raised its ugly head again. Wells Fargo in the US blaming sales targets and sales managers for opening large numbers of false accounts, resulting in huge fines and mass sackings. The big issue though – they have lost the trust of their vast customer base. Also in Australia, Youi are allegedly caught […]
READ MOREThe Top Four Tips for B2B sales
I have been reminded over recent weeks how important it is not to “sell” during B2B sales discussions. Three colleagues have separately shared stories with me where someone on their team have jumped in too early with pricing discussions or what sounded like negotiations, or labouring over the features before understanding what the customer values. So here are […]
READ MOREThe Push Event March 2017
The Push is a huge entrepreneurial community in Brisbane. Their founder was looking for a speaker who could help the community with, sales and customer centricity, specifically how to profile the right customers. The event was specifically for the business owners and entrepreneurs who wanted help in defining their customers. Founded by Jack Ferguson, The Push hold […]
READ MOREPurposeful CX – How your customers define value – July 2017
Customer experience, or CX is a big focus for organisations today. One of the first steps to knowing how to design and deliver a great customer experience is to understand how your customers define value. When we know how they define value, then we can design experiences that deliver that value on purpose. Purposeful […]
READ MORE“Customer Centric” a Benefit for Whole Foods in the Amazon Purchase
The customer centric approach to business is once again formally endorsed. Particularly in the buyout of Whole Foods by Amazon. Being more customer centric is the benefit to Whole Foods. Amazon have had a customer centric approach from the beginning, a log term strategy of customer obsession that has paid off. Some of the big […]
READ MORECX and Design Group
CX or customer experience is important for all organisations today. Improving the experience of our customers comes from knowing what they value. Then designing the optimal process and then measuring performance so we can learn how to improve, The Brisbane Customer Experience and Design Thinking Group is a Meetup group with more than 1,000 members. […]
READ MORE- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- Next Page »