Today, the rules for sales and customer engagement have completely changed. We need a new manifesto for sales (or customer engagement) that ensures we attract and keep the right customers. Whilst at the same time, respecting how our interactions need to customer centric. Times have changed, our customers have changed. We need to completely […]
READ MOREThe Value of your Customer Portfolio
Taking a customer centric approach will significantly increase business value and profitability by actively creating a profitable customer portfolio. Product centric thinking leads us to think that value for the business comes from the revenue or fees created by products. However, the value actually comes from the people (customers) who make decisions. These […]
READ MOREHow keep your strategy fresh
Most organisations put a lot of effort into creating strategic plans only to find that during the year their plans have become shelf-ware or lost somewhere in the bottom drawer. There is a pragmatic approach that ensures your strategy will stay fresh. Common Mistakes with Strategy There are a few common mistakes we […]
READ MOREModern Selling. The World Has Changed: Have Businesses Kept Up?
Modern Selling, the world has changed but businesses have not kept up. Generally not anyway: customers have changed, what we know about customers has changed and yet most businesses are using sales techniques from the last century. Modern Selling. The World Has Changed: Have Businesses Kept Up? This was the title given to a lunchtime […]
READ MORECRM, the great misnomer
CRM or customer relationship management is often the system we use, but we need a strategy behind it. Often called strategic CRM, the customer strategy is often based on the premise that we can manage customer relationships, however today the customer is in charge. Customer relationship management is a misnomer. The idea that businesses can […]
READ MOREIgnore the customer at your own peril – Lessons from the Masters failure
There are business lessons from the failure of Masters. The strategy was wrong. By focusing on the competition, they ignored the customer. When you ignore the customer your fate is sealed. Woolworths/Masters ignored customer feedback and 63 stores will be no more. By focusing on “sucking the oxygen out of Bunnings” they delivered appalling customer experiences that will cost them up […]
READ MOREKnow your awesome customer and then, you may find them…
We all know that there are some customers that are worth more than others. It is something we often do not like to talk about, but it is the reality. Not all customers are equal. This is about how to identify your awesome customers – the ones that are profitable and promoters of what you do. […]
READ MOREThe top three things for entrepreneurs need to know to build a profitable customer portfolio
Your revenue comes from your customers – not your products, or your services – the customers who are prepared to pay for your offerings. When we start new businesses we tend to get our offer ready, then release it onto the market – knowing that customers will come and be wowed by our offering. […]
READ MOREOrange Sky Laundry
Last night I attended a Meetup with the founders of Orange Sky Laundry, a truly humbling experience. The Meetup was organised by Paul and Joeri from BigJump, and held at River City Labs. Orange Sky Laundry is the mobile laundry service that provides a free service to homeless people, and you can learn more about Orange Sky Laundry here. Listening to, and […]
READ MOREThe end of The Funnel
Yes that’s right – The Funnel that is used by some of the best marking organisations on the planet – has long passed its use-by date. The Funnel that we so often use to describe leads to converts (social media, marketing and sales), has stopped being useful at all, in fact I believe it actually hinders engagement with our […]
READ MORE