The CMO Momentum delivered heaps of insights for marketing teams on customer experience and the skills teams need now to remain relevant. Airbub, Suncorp and Nude by Nature shared case studies and examples about the new age of marketing and the growing need for the CMO to be customer centric. I was asked to […]
READ MOREKPIs and Dashboards for CPA
Business leaders often struggle with making KPIs meaningful and also how to make sense of their dashboards. KPIs have to be linked to strategy, the results we want to achieve. Dashboards have to be user friendly, which essentially means answering three questions (1) what is performance doing, (2) why, (3) and what now? The […]
READ MORELessons from Woolworths – customer focus and measure what matters
Leadership teams often give customer focus and learning from measures lip-service. Woolworth’s learned the hard way that ignoring customer feedback, neglecting your performance measurement framework and blaming staff was costly. Leaders need to use the measurement system as a listening post, and measure what matters, Over recent months there have been numerous articles about the […]
READ MORECoaching for Performance.
“Performance management” brings very unpleasant experiences and consequences for managers, team leaders and team members. Coaching for performance is the new model. The current practice of the annual or six-monthly review is coming to an end. Replacing it with coaching for performance will bring genuine human relationships based on trust back to the workplace. […]
READ MOREWe need those people to buy-in..!
We often use the term buy-in as an idea that is about selling ideas to people, employees that need to engage with a strategy or idea. However the more we try to get people to buy-in, the less they will. Resistance increases the more we push. We need to create environments where people can […]
READ MOREHow to make your KPIs meaningful.
To make our KPIs more meaningful, the first thing we need to do is change our approach. It is how we use KPIs that causes most of our problems with them. Like other management approaches, we need to use a proven methodology for our KPIs, performance measures and continuous improvement. Where KPIs come from […]
READ MOREAre you a MFZ or a TMK..?
From working with organisations on making their performance measurement more meaningful, a common complaint is that “we have too many KPIs”. The opposite sometime occurs, where some people say they are a measure free zone. Which really means they have data, but are not measuring. Too many KPIs..? Change your approach. Measure free zone..? Change […]
READ MORELGPro September 2017
Mark Hocknell is often asked to be a speaker at various events and conference. At the LGPro Conference Mark was asked to speak on the topic of making performance measures more meaningful in the customer context. Mark delivered a keynote presentation and participated in the Q&A session. Local Government Professionals group invited me to speak […]
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